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Dahlia Bar & Lounge
October 2025
Brand Design & 
Web Development


Work Overview
Redesigned and hand-built the new Dahlia Bar & Lounge website, elevating the brand’s digital presence through a modern, atmospheric visual identity. Developed a fully custom site with refined typography, mobile-first layouts, and bespoke iconography inspired by 1950s film and cocktail culture. Produced all visual assets, including photography edits, illustrations, menu styling, and promotional graphics for social and web. Managed the end-to-end build, optimizing performance, responsiveness, and user flow for reservations and menu browsing.

Background

Dahlia is a film-noir–influenced lounge on the Upper West Side. The previous site lacked romance, cohesion, and the immersive mood of the physical space.


Previous Design



Redesigned Branding







Goals

  • Modernize the website while preserving Dahlia’s original jazz-era, film-noir charm
  • Recolor and refresh the brand palette to feel warmer, richer, and more atmospheric
  • Showcase signature cocktails with elevated photography and spotlight moments
  • Improve mobile usability with cleaner layouts and simplified navigation


Development



Final Mobile Design




Final Web Design