Building visual identities, and sales collateral for an enterprise AI platform focused on secure retrieval systems and fraud detection.
OVERVIEW
At EyeLevel
THE CHALLENGE
EyeLevel’s technology was highly technical and targeted toward enterprise and regulated industries. The challenge was creating visuals and messaging that simplified AI concepts without losing credibility, while also building a stronger and more cohesive brand presence across channels.
MY APPROACH
I focused on building visual systems that translated technical product concepts into clear, engaging assets across campaigns, launch materials, conferences, and sales experiences.
Leading social campaigns and product storytelling
Created social graphics and branded assets that maintained visual consistency across product launches, marketing initiatives, and platform updates.
Brand identity and website design for FraudX, an
AI fraud detection platform
I led the design of the new product site and developed a cohesive visual identity alongside sales collateral, motion assets, and conference materials spearheaded for CLM to help position FraudX as a trusted, modern solution in the fraud and claims space.
CONFERENCE PRINTS
WEB DESIGN
Designing for AI-driven fraud detection
Designed and prototyped web experiences for FraudX that communicated AI-driven fraud detection workflows, document analysis capabilities, and investigative insights through stronger hierarchy, interaction design, and product-focused storytelling.
IMPACT
Measurable contributions across product marketing, campaign design, and enterprise storytelling.
30+
SEO visuals designed to support technical product storytelling.
2×
Increase in engagement across SEO-driven content initiatives.
40+
Client-facing assets delivered across web, social, motion, and conference campaigns.
B2B
Supported product launches, marketing campaigns, and sales enablement initiatives.